Philosophy

Rock the Goat is a Swedish premium brand with all production made in the beating heart of the fashion world; Italy. The line is catering for girls and boys 3-16 years old in a contemporary and fashionable style.

Rock the Goat believes in quality and circular fashion therefore we are producing in an exceptional quality with great attention to details that we know will last generations.

The brand started off 2014 selling their bespoke luxury cashmere and quickly made it into some of the finest children's shops in Europe. Rock the Goat has now enlarged the collection to also include other materials such as equisite leather, cotton and jersey. The philosophy of the brand is to offer sustainable clothing for the premium market with a transparent production chain in Italy.

Rock the Goat is focusing on exclusivity with an edge, the Scandinavian heritage can often be seen as an inspiration for the design and colours.

The name Rock the Goat has it's origin in the English expression " Rocking the Boat" e.g. Creating mischief and since the brand is not a traditional brand in the premium segment, Rock the Goat is sticking out and creating a bit of fashion turbulence. Rock the Goat is making cool fashion for the originals of tomorrow.

"Since we do not compromise on the quality we are working close together with our Italian manufacturers in the process to make sure that we always select the best yarn and materials making sure that our clothes can be worn for longer than just a season" says founder founder and creative director Malin Lundberg Müller.


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CONTACT

Rock the Goat AB

Phone +46 76 130 9618
sales@rockthegoatfashion.com